________Portugal branding ads stand out from the crowd
Finally a country got its branding ad campaign right. Not huge local government agency logos, monuments, modern buildings or smiling couples.
So far most country brand campaigns I’ve seen look like they have been created by some government bureaucrat. No imagination whatsoever. Smiling modern looking couples next to some nice monument is as far as I’ve seen them go. They have also used “clever” logos like a smiling lips graphics a la Amazon.
Well, this is not your average country promotion for sure. At first these ads look deceivingly simple but looking closer we realize these images are beautifully striking, they actually include the photographer’s credit: Nick Knight, the ultra avant-garde British star photographer. Wow!! (money well spent!)
Ok, they got the image quite right but how about the message? well, direct and simple but what I love most is the tag line: “From Europe’s West Coast” this is so goooood! ok, we all love California don’t we? beautiful beaches, warm people and cutting edge technology! well Portugal is positioning itself as Europe’s West Coast! brilliant. Now when we think of Portugal this image of California in Europe pops up in our head. Not bad.
By the way, of course there is a large flag of Portugal here. I’m sure some Portuguese bureaucrat demanded it, but again, nicely resolved with a delicate transparency, even adds a nice touch of graphic color to the ad.
But there is more. Another delight. The EU and the sponsoring Government agency logos are tiny! What happened here? The creative is right on but the true breakthrough is that the client. The Portuguese government had the guts and vision to break loose from stereotypes and in doing so the ads are truly reflecting the modern spirit of Portugal and the Portuguese people today. Well done.
Congrats!!
@javierjrdg
Finally a country got its branding ad campaign right. Not huge local government agency logos, monuments, modern buildings or smiling couples.
So far most country brand campaigns I’ve seen look like they have been created by some government bureaucrat. No imagination whatsoever. Smiling modern looking couples next to some nice monument is as far as I’ve seen them go. They have also used “clever” logos like a smiling lips graphics a la Amazon.
Well, this is not your average country promotion for sure. At first these ads look deceivingly simple but looking closer we realize these images are beautifully striking, they actually include the photographer’s credit: Nick Knight, the ultra avant-garde British star photographer. Wow!! (money well spent!)
Ok, they got the image quite right but how about the message? well, direct and simple but what I love most is the tag line: “From Europe’s West Coast” this is so goooood! ok, we all love California don’t we? beautiful beaches, warm people and cutting edge technology! well Portugal is positioning itself as Europe’s West Coast! brilliant. Now when we think of Portugal this image of California in Europe pops up in our head. Not bad.
By the way, of course there is a large flag of Portugal here. I’m sure some Portuguese bureaucrat demanded it, but again, nicely resolved with a delicate transparency, even adds a nice touch of graphic color to the ad.
But there is more. Another delight. The EU and the sponsoring Government agency logos are tiny! What happened here? The creative is right on but the true breakthrough is that the client. The Portuguese government had the guts and vision to break loose from stereotypes and in doing so the ads are truly reflecting the modern spirit of Portugal and the Portuguese people today. Well done.
Congrats!!
@javierjrdg
Sem comentários:
Enviar um comentário